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Measuring the Value of PR and Marketing for Your Business

“Brands are built on what people are saying about you, not what you’re saying about yourself.” – Guy Kawasaski According to the Public Relations Society of America (PRSA) – Public Relations (or PR) is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This is done via a wide variety of communications tools, from media … Read More

The Magic of Being Marginal

Yes, indeed – you read the title correctly. It’s time to change the mindset that to be marginal, is to be minimal or insignificant. I’m here to tell you that when you become marginal, you will become more successful. Perhaps I should explain… While attending weVENTURE’s Women Who Rock Luncheon, I had the pleasure of speaking with Ellen Little, a … Read More

weVENTURE at Florida Tech Named 2017 SBA Southeast Region WBC of Excellence

MELBOURNE, FLA. (March 30, 2017) – The U.S. Small Business Administration (SBA) South Florida District Office announced weVENTURE at Florida Institute of Technology’s College of Business as the 2017 South Florida District, State of Florida and Region IV Women’s Business Center of Excellence award winner under the agency’s National Small Business Week Awards Program. Data released by the SBA shows there are 9.9 million women-owned businesses … Read More

weVENTURE and CodeCraft Works Host Youth Entrepreneurial Coding Camp

Spring Break Coding Camp, April 11-12 in Eau Gallie Arts District                MELBOURNE, FLA. (March 27, 2017) – weVENTURE’s Women’s Business Center (WBC), the Central Florida-based organization launched at Florida Institute of Technology and focused on accelerating sustainable business growth for entrepreneurs, has partnered with CodeCraft Works to offer a two-day Entrepreneurial Code Camp for teens … Read More

What Factors Trigger Motivation for You?

Motivation is powerful and puzzling. It is defined simply as the desire to do things. Why can something so simple make life so complicated? At times, it can be a fleeting desire – difficult to recapture once it is lost. This is particularly true after a major setback or working toward a long-term goal. It happens to the best of … Read More

Defining Your Value & Expectations, Prevents Disappointment

Every entrepreneur has experienced the blood sweat and tears that go into getting a business beyond the start-up phase. You have a vision and people are just starting to notice. Momentum is picking up and you can finally feel the hard work starting to pay off. The day has come… you landed this amazing opportunity to sign a contract with … Read More

Why You NEED a Vacation

I was sitting at my desk pondering a topic for this week’s weVENTURE EDGE article, watching the dolphins frolicking in the bay, and I was reminded how important it is to relax, unwind and take time off. I believe vacations energize the soul, educate the mind and expand one’s horizons. Clichés to be sure, but so true. Those who know … Read More

Women Who ROCK 2017

Most of us can name a handful of women who have been positively influential in our lives. Maybe it was the mother who always encouraged you and shaped you into the person you are today. Maybe it was the teacher who believed in you and inspired you to go into a certain field. Perhaps it was a great boss who … Read More

Water Cooler Talk: Be a Trusted Source for Your Employees

Did you know employers rank as the most credible source of information on political and public policy issues – more than political parties, labor unions and the news media? Polling from the nonpartisan group Business-Industry Political Action Committee, or BIPAC, indicates a 2-to-1 margin of employees want their employer to share important policy information with them. Perhaps most importantly, 65 … Read More

Strategic Networking

Just the other day, after leveraging a key contact to land a prime business opportunity, a friend posted on her Facebook, “Your network determines your net worth.” We all know the importance of networking in growing our brand, companies, and careers. For those of us who are introverts, the thought of actively networking can be daunting if not overwhelming. However, … Read More