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Creating a Special Buying Experience

I’ve had my hat in the “retail-ring” for a long time. Gone are the days of opening your door, selling your product, and closing the door at the end of the day. Personal touches such as hand written thank you notes went a long way. Although they are still relevant today, there is a plethora of tools to promote your … Read More

Entrepreneurship At All Ages

I have embraced entrepreneurship since I was a little girl. At age 10, I had a newspaper route in Alaska and won awards for top sales and great customer service. I learned early to fundraise by getting people to pledge money to non-profits for my bike-a-thons, skate-a-thons and beauty pageants. At 15, I was crowned Miss Hospitality for the state … Read More

Taking Life’s Changes in Stride

I wrote an article in July 2015 titled “The Only Constant is Change” that addressed this very same topic – embracing change. It seems that change was a constant then just as it is today. The one thing we can count on is that we will experience change no matter if we are pursuing it or it is pursuing us. … Read More

Strategic Partnerships Within Your Community

Establishing strategic partnerships is key for any business, but especially for non-profit organizations looking to address complex issues in the community they live in. Understanding how partnerships can strengthen your business and organization is key for every leader, especially in Brevard County where there are more than 2,000 registered non-profits – being able to show potential donors that you are … Read More

Freedom at Any Age

So there I sat, enjoying my freedom — the last of my three children had just toddled off to nursery school and I was free! Free to do whatever I wanted to do for three hours a day, for two whole days a week. Let’s see, should I play tennis? Go for a swim? Learn how to knit? Or maybe … Read More

weVENTURE Hosts Special ‘Fireside Chat’ Featuring Local Businesswomen

weVENTURE Also Presented with SBA Award May 5th at Florida Tech Center for Aeronautics & Innovation MELBOURNE, FLA. (April 24, 2017) – weVENTURE, the Central Florida-based organization launched at Florida Institute of Technology and focused on accelerating sustainable business growth for entrepreneurs, will be hosting a special Strong Coffee, Strong Women program on May 5th from 8 – 10 a.m. at Florida … Read More

Measuring the Value of PR and Marketing for Your Business

“Brands are built on what people are saying about you, not what you’re saying about yourself.” – Guy Kawasaski According to the Public Relations Society of America (PRSA) – Public Relations (or PR) is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This is done via a wide variety of communications tools, from media … Read More

The Magic of Being Marginal

Yes, indeed – you read the title correctly. It’s time to change the mindset that to be marginal, is to be minimal or insignificant. I’m here to tell you that when you become marginal, you will become more successful. Perhaps I should explain… While attending weVENTURE’s Women Who Rock Luncheon, I had the pleasure of speaking with Ellen Little, a … Read More

weVENTURE at Florida Tech Named 2017 SBA Southeast Region WBC of Excellence

MELBOURNE, FLA. (March 30, 2017) – The U.S. Small Business Administration (SBA) South Florida District Office announced weVENTURE at Florida Institute of Technology’s College of Business as the 2017 South Florida District, State of Florida and Region IV Women’s Business Center of Excellence award winner under the agency’s National Small Business Week Awards Program. Data released by the SBA shows there are 9.9 million women-owned businesses … Read More