Intentional Corporate Community Engagement: How Reaching Out Brings Success

Posted by on Monday, January 16th, 2017 and is filed under .

anne headshot 2 (1) (1)What’s your equation for the success of your business or organization? For Junior Achievement, money for operations and materials plus volunteers to deliver our programs equals more students served. Easy, right? Well, not so easy. I liken it to a perpetual treasure hunt.

As a result, I put a lot of time and thought into the motivations behind community engagement and I speak with business leaders regularly about why they choose to (or choose not to) participate in volunteer opportunities for themselves and their employees. The reasons they don’t volunteer are not surprising…time, cost, capacity, etc. The trick? Find out why businesses support organizations and develop an intentional community engagement program to spark their interest.

In this week’s business section of FLORIDA TODAY, I discuss the trends in corporate engagement and volunteerism. To read more, click here.


Anne Conroy-Baiter is president of Junior Achievement Center of the Space Coast. Since 1984, JASC has been enabling Brevard youth to own their economic futures. Through the JA cores of financial literacy, entrepreneurship, and work readiness, volunteers bring JA programs to K-12 Brevard classrooms at no cost to the schools or to tax payers.

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