Measuring the Value of PR and Marketing for Your Business

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“Brands are built on what people are saying about you, not what you’re saying about yourself.” – Guy Kawasaski According to the Public Relations Society of America (PRSA) – Public Relations (or PR) is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This is done via a wide variety of communications tools, from media … Read More

Business Partnership – Akin to Saying “I Do”

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Have you ever thought about merging your business with another and creating a partnership? I have thought about it on several occasions, and even come close a few times, but it never seemed like the right fit until recently. A little over a year ago, I got a call from a colleague who I’d worked with on some client projects … Read More

Competitive Women in the Workplace

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  I was sitting amongst a group of local female leaders recently having a glass of wine and chatting about issues that affect us in our own businesses on a regular basis. The topic of women competing in the workplace came up, and memories of just about every corporate position I’ve ever held started flashing before my eyes. I used … Read More